Send form submissions straight to Klaviyo. Create and update customer profiles, add subscribers to your lists, and turn form data into personalized email and SMS campaigns.

Marketing built on customer data.

Klaviyo is a marketing automation platform built for ecommerce and beyond. Segment your audience, automate flows, and send the right message at the right time.
Built for ecommerce

Klaviyo pairs deep segmentation with email and SMS, so you can send targeted campaigns that drive sales and bring customers back.

Profiles, not just emails

Every submission creates or updates a full Klaviyo profile, giving you one source of truth for each contact and their activity.

Included with all licenses

The Klaviyo Add-On is available with every Gravity Forms license, Basic, Pro, Elite, and Nonprofit.

Send the right data to Klaviyo

Map form fields to Klaviyo and build richer profiles from the first submission.

Create or update profiles: Create new Klaviyo profiles, or update existing ones when the email address already exists. Keep data current.

List subscription: Add form submissions to a Klaviyo list of your choice, ready to segment, nurture, and engage.

Custom fields: Create and map custom fields to Klaviyo profile properties for sharper segmentation and personalization.

Build a list worth emailing

Use conditional logic to set specific conditions for when form data is sent to Klaviyo.

Qualified leads only: Set conditions for when submissions are sent, so only the entries you want are processed.

List subscription: Add form submissions to a Klaviyo list of your choice, ready to segment, nurture, and engage.

Consent required: Make sure only users who opt in are added to your list.